Ella Stein

Ella Stein needed a fully customized Shopify ecommerce platform beyond standard templates — supporting global DTC customers, optimized checkout, and SEO at scale. Separately, a B2B wholesale portal was required with authentication-protected pricing visible only to verified distributor partners. Standard Shopify couldn't handle the access-controlled wholesale pricing logic or the level of brand customization required for global jewelry e-commerce.

Developed fully customized Shopify DTC storefront aligned with brand identity and global UX requirements. Implemented secure checkout with Stripe and Shopify Payments. Built authentication-protected B2B wholesale portal with role-based pricing visibility for 300+ retail partners. Implemented bulk ordering workflows for distributors. Built SEO optimization including structured data and dynamic metadata across product catalog.

Global DTC platform serving 100K+ customers. B2B wholesale infrastructure supporting 300+ retail partners internationally. Secure, access-controlled distributor pricing system. SEO-optimized product catalog driving organic traffic. Platform ready for AI-driven product recommendations and retail analytics.

Lead Shopify & Full Stack Engineer — DTC platform, B2B wholesale portal, payment integration, SEO optimization, and platform maintenance for a global jewelry brand.